Sniffers

Parody Facebook and Twitter accounts, memes, GIFs and a live STI Q&A with a ‘Head Trainer’ helped to spread a serious sexual health message in an entertaining way. Within the first two months, the Sniffers campaign produced:

48%

increase in sales
of Confidante™

300k

worth of earned media

150,000

unique website visits

Randox

Cannes Lions Health: 2 Bronze
IPA Best of Health: 1 Gold, 2 Silver
Best of Show
Clios: 1 Gold, 2 Silver
Globals: 4 Globals
Webbys: 1 Webby
Lovies: 2 Bronze

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