Idis

Solution

A fully-integrated global awareness campaign centred around a series of documentary films. Each one explored the real-life story of a patient, pharmacist or physician who had been helped by Idis. Delivered via a responsive website and highly targeted media strategy, the campaign created an immersive brand experience that invited people to find out more about Idis.

I did this with Idis

This emotionally sensitive campaign helped raise the profile of Managed Access Programmes and Idis without detracting from the integrity of the stories themselves. In the three months following launch, the campaign generated:

30,000

website hits

1,000+

Twitter
followers

130+

validated, direct
business leads

450

hours of film consumption

80,000

connections via LinkedIn

Idis

Cannes Lions Health: 1 Silver, 1 Bronze
IPA Best of Health: 1 Gold, 8 Silver, 6 Bronze
Best of Show
Globals: 7 Globals
Clios: 1 Silver

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