Diabetes UK

  • Challenge.
  • Solution.
  • Video.
  • Promo.
  • DM.
  • Website.
  • Effect.

Diabetes UK


135 feet or lower limbs are amputated in England every week because of diabetes. Eighty percent of these amputations could be avoided, if people knew they were at risk of Type 2 diabetes sooner.

Diabetes UK

This confronting campaign featured a strong experiential element, centered around a pop-up store where people were given the opportunity to understand their own diabetes risk. AMP Shoes attracted global media attention as well as delivering:


Hours spent viewing
the In-store experiences
via live Periscope Feed


Store visits per day


Know Your Risk Tests
in-store and online