Clinical studies

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  • Services.
  • Therapeutic expertise.
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About

Clinical studies make medicine better. But each one relies on volunteers to take part. We help sponsors recruit such participants on time and on budget by turning healthcare intelligence into creative engagement. The resulting strategies not only enrich the study experience for patients, but also motivate and support healthcare professionals too.

350+

studies

100+

languages

75+

countries

50+

therapy areas

350,000+

patients

Services

Our services enrich the study experience for all stakeholders from start to finish.

  1. Strategic
    planning

  2. Patient
    awareness

  3. Site
    support

  4. Referral
    generation

  5. Patient
    retention

  6. Study
    branding

  7. Media
    planning

  8. Market
    research

  9. Advocacy group
    engagement

  10. Digital products
    and Services

Therapeutic
expertise

  1. Overview view / print

  2. Autoimmune disorders

  3. Cardiovascular disease

  4. Central nervous system

  5. Dermatology

  6. Endocrinology

  1. Gastroenterology

  2. Haematology

  3. Immunology and inflammation

  4. Infectious diseases

  5. Nephrology and urology

  6. Oncology

  1. Ophthalmology

  2. Paediatric studies

  3. Rare diseases

  4. Respiratory

  5. Women’s health

Close

Challenge

To recruit and retain children and adolescents with ADHD – a condition that affects entire families, not just the child or adolescent in question.

Solution

A simple yet striking outreach campaign that combined bold images and colours with a straight-forward call-to-action. This was supported by a set of tactics that facilitated the informed consent process and guided participants and their families through the study.

Effect

To date, there has been 100 per cent uptake of the materials by sites. The study is ongoing.

Close

Challenge

To recruit 70 patients with moderate-to-severe chronic plaque psoriasis – a patient group keenly sought in today’s competitive psoriasis treatment-development landscape.

Solution

A creative concept highlighting the oral nature of the treatment – a key differentiator among competing studies. Tactics focused on referral outreach, demonstrating the novel nature of the treatment to physicians. We also helped sites obtain meaningful informed consent by creating flipcharts that covered the study’s crucial aspects in an engaging, visual way.

Effect

The study recruited ahead of schedule.

Close

Challenge

To recruit people with fibromyalgia – a painful condition that mimics a wide range of other conditions, making screening a particular challenge.

Solution

A set of illustrated posters were created to visualize the pain of the condition in a sympathetic yet memorable way. These served to drive potential participants to a website where they could learn more about the study. Participants were then supported at every stage of their journey using a range of tactics that included informed consent aids and visit-by-visit guides.

Effect

The study recruited ahead of schedule.

Close

Challenge

To recruit people with asthma – a condition for which there are a high number of studies all vying for the same patient population

Solution

A set of bold posters that illustrated the study’s key differentiator (the novel delivery method being investigated) in order to set the study apart from the competition. These were supported by a set of tactics that supported referring physicians, facilitated the informed consent process and guided participants through the study.

Effect

The response has been positive and recruitment is on schedule.

Close

Challenge

To recruit people with mild-to-moderate asthma – a difficult-to-reach population due to the fact that many patients do not see their condition as a ‘problem’.

Solution

A set of highly memorable posters and banner adverts served to remind potential participants of the way in which their condition can interrupt their lives and drive them to a pre-screening website. We also developed an animation to aid consent plus several tactics to support participants during their study journey.

Effect

The study recruited on time, while the website generated invaluable metrics that will help inform future study strategies.

Close

Challenge

To recruit people with Gaucher disease – a rare condition with a small patient pool shrunk even further by the study’s eligibility criteria..

Solution

A stunning campaign that illustrated the bone pain and fragility caused by the condition – an approach that cut through the visual clutter of the waiting room wall to make a strong emotional connection with potential participants. As well as traditional tactics, we also targeted online patient communities and developed a strong physician referral programme.

Effect

To date, the response has been positive. Recruitment is ongoing.

Get in touch

Give us a call +44 (0) 1753 833348 or fill in the form to arrange an informal discussion about your patient recruitment and retention needs.

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